Estonian Competition Authority Concludes Retail Sector Investigations and Clarifies Fair Trading Guidelines
The Estonian Competition Authority has completed its investigations into retail companies, assessing the clarity and legality of their trading practices and contract terms.
04.08.2026 | Estonian competition authority
The Estonian Competition Authority has concluded its investigations into the retail sector, focusing on whether the contract terms and trading practices used by retailers are clear, transparent, and compliant with the law. The authority analyzed various contracts and practices, gathered feedback from market participants, and considered clarifications and changes made during the proceedings.
According to Helena Tipka, the head of services at the authority, the investigations provided valuable insights into the practices within the retail sector and highlighted areas where market participants require greater legal clarity. Key issues addressed included various fees, the use of offsetting, and other contract terms that may raise compliance questions with fair trading regulations.
The authority expressed gratitude to market participants for their cooperation and clarifications during the investigations. It believes that clear and balanced trading relationships support the functioning of the entire agricultural and food supply chain, benefiting consumers and the Estonian economy.
As a result of the investigations, the authority has established positions on several important issues, including non-sales-related fees, the potential transfer of buyer business risks to sellers, the use of offsetting, and the transparency of contract terms. The authority has also prepared guidance materials to help businesses proactively assess their practices and ensure compliance with fair trading regulations. These materials will be publicly available on the authority's website.
The Estonian Competition Authority believes that clear, justified, and legally compliant contract terms can prevent disputes and support reliable trading relationships throughout the supply chain. The authority will continue to raise awareness in the sector based on the experiences gained from the investigations, with plans to publish updated fair trading guidelines and additional materials, as well as organize information days and training for businesses.
Concerns about unfair trading practices can be reported to the Estonian Competition Authority through their tip-off portal or via email.
