The Latvian Competition Authority (KP) initiated an investigation into the selection of photography service providers in preschool and general education institutions based on a complaint received from a private individual. The aim was to understand the practices of educational institutions in Latvia regarding the selection of these service providers and to assess how often they review their collaboration with chosen providers.

To conduct the investigation, KP randomly sent requests for information to 43 educational institutions, receiving responses from 24 institutions located in cities such as Riga, Daugavpils, Jēkabpils, Ogres, Dobeles, Ventspils, Tukuma, Valmieras, and Siguldas.

From the responses gathered, KP concluded that the market is primarily dominated by three major players: “MĀRĪTES FOTO KOMPĀNIJA,” “Foto Angels,” and “Berga foto pakalpojumi,” which are capable of providing services across Latvia. This indicates that competition exists among these market participants throughout the country.

The educational institutions also provided insights into how they select specific service providers. The responses were categorized into three main groups, revealing that approximately 30% of the time, the educational institution makes the choice independently; about 26% of the time, the choice is made by the parents of the students; and in around 43% of cases, the decision is made collaboratively by both the educational institution and the parents.

Given that the parents are the end consumers of the photography services, KP positively assesses the practice of involving parents in the decision-making process for selecting service providers. This approach aligns with the Ministry of Education and Science's view that educational institutions should seek the opinions of parents whenever possible, for instance, through the institution's council.

KP also commends the practice of conducting market research by educational institutions and parents to select the most suitable photography service provider. According to survey results, market research was conducted in about 50% of cases before making a decision, allowing institutions to identify market participants and compare offers and prices.

KP emphasizes that conducting market research not only helps in obtaining the best and most economically justified offer but also promotes competition within the market as a whole. In conclusion, KP expresses appreciation for the practice of educational institutions to review their collaboration with service providers each academic year.