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CNMC Analyzes Media Consumption Trends Among Different Age Groups

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The Spanish competition authority, CNMC, has conducted a survey revealing how different age groups consume news, highlighting a significant reliance on television and social media among younger audiences.

27.11.2025 | Spanish competition authority


The CNMC has released findings from its Household Panel survey, conducted in the second quarter of 2025, which explores how citizens in Spain stay informed about current events. This is the first time the CNMC has asked about the media used for news consumption.

According to the survey, television remains the most popular medium for news, with 69% of respondents using it, followed by radio at 36.3%. Social media is utilized by 33.2% of individuals, while 28.7% turn to print or online newspapers. Other sources include search engines and podcasts, used by 22.6% and 9.5% respectively.

The survey results indicate a clear generational divide in media consumption. Among young people aged 16 to 24, 63% prefer social media for news, while older demographics tend to favor television. For instance, 84.7% of those over 65 primarily use television for news updates.

In terms of news topics, general news is the most consumed category at 63.2%, followed by political/economic news at 41.6% and sports news at 33.9%. Interestingly, nearly 20% of individuals reported not following current events at all.

The CNMC's survey included responses from 5,176 households and 8,709 individuals, providing a comprehensive view of consumer preferences across various sectors, including telecommunications and audiovisual markets.

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